Over the last 8 years I have used one tool without fail almost every day of my working life.
Well, to say one tool is not entirely accurate. The Adobe Creative Suite is a collection of tools including design essentials like Adobe Photoshop and Adobe Illustrator as well as video editing software such as Adobe Premiere and Adobe After Effects.
The creative suite has been the engine that has driven my business to where it is today. Most digital media tasks are helped by some tool that is part of the creative suite package whether it be audio/video work, graphic design, photography or web publishing.
So when Adobe announced earlier in the year that they would no longer be developing Creative Suite and focusing on their Creative Cloud alternative it was big news in the industry.
The principle difference between the two suites is a switch a subscription payment model that requires Adobe to keep you cards on file for monthy billing. Additionally the “cloud” part of the new moniker refers to the cloud storage that comes with the suite making it easy for multiple users to work on the same files in different time zones.
Earlier in October the Adobe Creative Cloud was hacked and millions of credit card details were stolen along with the Adobe Creative Cloud source code.
“We also believe the attackers removed from our systems certain information relating to 2.9 million Adobe customers, including customer names, encrypted credit or debit card numbers, expiration dates… We deeply regret that this incident occurred. We’re working diligently internally, as well as with external partners and law enforcement, to address the incident.”
While cloud integration offers some great benefits if these kinds of security breaches are possible it undermines the entire business model.
Frankly Adobe’s new strategy potentially threatens their position as the market leader in digital media software, I believe many are looking for a change but at the moment the cometition is simply not up to standard.
It will be interesting to see if any competitor steps for foward to capitalise on the many disgruntled Adobe users that are looking for change.
Here at ANTOS of course our clients needs come first and we will continue to use the best tools available to deliver the best results and for the moment at least Adobe are still the only game in town.